According to a new report on TechCrunch, a new industry is being born because of the power of marketing through Twitter. There are hundreds of posts on Ebay that offer the service of providing up to 5,000 potential followers to their site.
What's the price of the average follower? Under half a cent. That might be a great deal...or it might not.
At this point it seems a little sketchy--the "5,000 followers" can easily be bots that actually aren't going to be useful in any way to the company.
To me, this sounds like a revolutionary concept. Considering the fortunes spent by companies on trying to acquire customers through a variety of expensive marketing methods, this seems like quite a deal. It makes me think even further though about the value these followers can bring to a company.
But if, for example, you sold "5,000 college-aged" followers who were active with Twitter and might even have an interest in the brand to companies interested in acquiring followers, you might have a booming business. Something tells me Bud Light might be interested in investing in adding these beer-guzzling fans to their Twitter feed.
Hmmmm, that actually sounds like a pretty good idea. Let's see where I can take it.
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