Monday, February 22, 2010

Another Twist As The Online Movie Rental Business Continues To Unravel

Add another huge name to the list of companies involved in the distribution of movies...WALMART.

WOW!

According to this article on Mashable, the colossal everything-you-can-imagine chain store is taking its shot at the ever-shifting movie distribution world. They are likely to purchase the online movie service called Vudu, which works with Internet-enabled TV's.

Every company seems to want a piece of this evolving industry that really hasn't seemed to take a foothold, but for better or for worse, Walmart might have a serious role in its future. As the article points out, because Walmart is such a huge retailer of televisions, they can really streamline their effort to sell the two as a package.

Even though I'm not really a Walmart shopper or supporter, I think this was a brilliant move on their part. Since their TV prices are so low and sales are so high, Walmart will be able to make the Vudu a widespread service installed in most living rooms. They will likely be able to effectively use the synergy between the TV prices and the Vudu service, and out of nowhere, might be in the driver's seat in no time.

First Mom and Pop stores, now NETFLIX? Walmart, you do just take over the world. Just wait for Google to get more involved...then things will get really crazy.

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