Which Advertisers Are Marching Victoriously With The Saints?

It's become a well-known fact that the Super Bowl is the biggest day of the year for advertisements. With 30-second commercials costing companies up to 3 million dollars (just for the air time), it is important that they make a commercial that shows that this is a worthy investment.

Any experienced Super Bowl enthusiast knows that there are three or four hilarious advertisements from beer companies at the very least, a couple sex-driven GoDaddy.com commercials, of course Coke and Pepsi ads, and then there are always some clever surprises.

In the past, people waited until the day after the Super Bowl to hear evaluations from newspapers and other news sources to be told which advertisements were "the best." Who needs these guys nowadays...at this point, it's all about US.

According to this article on Mashable.com about which advertisements created the most buzz, it was all about the chatter of users on social networks.

The researchers looked at a variety of things as far as the activity online. They looked specifically at the sheer number of volume of mentions online, the highest social engagement index (the farthest reach), and the sentiment score.

Apparently, as in all things in this world, Google cleaned up. The article reports, "On Super Bowl Sunday, Google was the advertiser with the most mentions, highest Social Engagement Index, and the second-highest sentiment score (second only to Doritos) among all advertisers."

When looking specifically at Twitter, Doritos actually saw more volume than any other company, including Google. Contrastingly, Clint may be disappointed to hear that Teleflora came out at 37 out of a total of 39 brands represented on Super Bowl Sunday.

While these reports are of interest to me because I enjoy analyzing how consumers responded to each commercial, it is more interesting to know how the results for these reports are being gathered. It is no longer about what some "expert commercial analyst" thinks about what the impact of each commercial will have on consumers, but more about analyzing the feedback and actions of the consumers themselves...within a 24 hour period.

Because of the promptness of responses, these results are more accurate and provide more information than they ever have before. I anticipate companies taking these responses and determining, through social media, what specifically was "good" and "bad" about the given commercials based on what consumers are sharing with each other. As a result, this will help them tailor more effective commercials for next year's Super Bowl.

Don't be surprised if you see a lot of similar commercials next year as a result of these findings...

Be sure to check out Google's "successful" ad based on the responses on social media from yesterday's big game: