Monday, January 25, 2010

Twitter and Facebook Status Comparison

I finally took the dive.

"Bnicks11" is officially a registered username on Twitter, and I'm not sure what to think of it. To start, I love the search browser on Twitter. I see unlimited marketing potential through this search bar. Want to sell caps and gowns on your new website? Type "graduation" into the search bar and you've already pinned down your target audience!

Facebook has nothing like this. It simply has the same feature as Twitter in that The "Newsfeed" basically streams the status changes-- made by only your friends (or on Twitter who you follow). However, while this seems like a direct similarity, the culture on the two sites is different. On Twitter, based on the prominence of celebrities, you don't need to actually have to be their "Friend" to follow them. While celebrities in the past have pushed away from the public, through Twitter they embrace the closer connection.

For whatever reason the same does not hold true on Facebook. A Kim Kardashian or John Mayer Facebook profile does not provide the same appeal to the hundreds of thousands of fans following them on Twitter. For whatever reason, celebrities and people in general feel more open and demand a lower amount of privacy with their use on Twitter. To me it almost seems it is used as a release.

While some people find the same benefits in Facebook Status updates, it is becoming increasingly clear that the culture that Twitter has developed has made Twitter a better destination for users who are looking solely at changing their status or viewing others'.

People view these status updates, both on Twitter and Facebook, for a variety of reasons. However, one thing for certain is that it spreads information extremely quickly. Look no farther than the recent earthquake in Haiti to see how fast word got out to the general population.

This online tool is very young and powerful. I see an unlimited amount of potential for both Facebook Statuses and Twitter to impact businesses. It will without a doubt have a serious impact on almost every industry in the world.

1 comment:

  1. Good article. I remember being at Flash conference and literally the twitter display was in the hall. They had a little booth/display and people were saying "hey look at this" and people didn't know what to do with twitter. Now look at it!

    I am following you.

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